What should I look for in a project's press releases to gauge its progress and updates?

  • Press releases are official statements that often announce milestones, partnerships, or major updates. Assess their content for substantive information and indications of the project’s progression.
  • Also, evaluate the tone and presentation. Clear, concise, and professional press releases can reflect a project's commitment to transparency and effective communication.

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What red flags should I be aware of in a project's marketing and media strategy?