What red flags should I be aware of in a project's marketing and media strategy?

  • Over-reliance on promotional content or aggressive advertising can be a red flag. It may indicate a focus on attracting short-term interest rather than building a sustainable project.
  • Also, be cautious of inconsistent messaging or discrepancies between media presentations and actual project developments. This can signal a lack of transparency or misalignment between the project's stated goals and actions.

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