- While influencer promotion can rapidly increase a project's visibility, it also carries risks. Over-reliance on influencers for promotion can lead to inflated expectations or a focus on short-term hype rather than long-term substance.
- The benefits include increased awareness and potential user base expansion. However, assess whether this promotion translates into genuine interest and community growth, as opposed to temporary attention spikes.
What are the risks and benefits of heavy influencer promotion in a crypto project?
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